AREAS OF EXPERTISE

Generate Measurable Results | Develop Analytical Strategy | Conversion Rate Optimization | Manage Budget & Profitability | Recruit, Lead, and Mentor | Steer Geographical Sales | Accelerate Revenue Growth | Monitor Product Performance | Gain Executive Buy-in | Make Data-Driven Decisions | Manage Channel Partners | Improve Processes

• Grew Digital & Offline Marketing sales over 7 years by 50X (2021), improving ROAS from 3x to 6x
• Launched Broadcast Marketing channels (TV+Radio), growing sales 40X over 3 years 
• Led team of 30-70+ digital and offline marketers to be industry’s largest Home Services Remodeler, managing 200+ corporate owned locations across North America
• Generated 2M+ high quality annual inbound leads, leading to market leading EBITDA and EBITDA% growth
• Launched algorithmic machine learning program, leading to:

                     ○ operational efficiencies through proprietary call center modeling

                     ○ improved contact and close rates for over 500 call center agents

                     ○ reduced clicks necessary to place an outbound dial from 12 to 2

• Directed new website MarTech stack creating highly customizable landing pages within minutes, improving conversion rates and reducing cost per acquisition

Ohio University Bachelor of Business Administration (B.B.A.), Finance, Marketing

American Marketing Association

Named 2019’s Top 5 Rising Star by Target Marketing Magazine

DATA VISUALIZATION: SQL, Tableau, PowerBI, Excel,
TARGETING: Persona Creation, Experian Data+Customer Modeling,
TESTING: Conversion Rate Optimization, ABTasty, UX Design, Multivariate Testing,
MEDIA: SEO, SEM, Marketo, Lead Nurture,
ANALYTICS: Google Analytics, GA360, Qualitative+Qualitative Research